Being Blogging Evangelists

In Tony's recent post/ad at Tech PR Gems, he talks about the need for PR practitioners to be not only knowledgeable about RSS/blogging/podcasting, etc. but serve as evangelists for this next-gen communications tools.

While I agree, I think one point was left unstated. Even as we continue or begin our path as blogging experts (rather than merely specialists), we must spread the power and importance of this communication with more than just our PR peers. Echoing blogging's benefits within our industry will only distract us from the obstacles that it can help us overcome.

Becoming Web PR experts is a worthy goal, but when we are the only ones with the expertise and are authoring blogs for R&D directors and CEOs, and are the funnel through which all Web communications must flow, it can be the beginning of a very large problem.

Blogging is not just for PR pros. Blogging is for anyone with something to say, and we are simply more likely than others to be the one to show them how to say it.