It takes a community to make the earth a sandwich...

A few weeks ago Steve Rubel wrote about how podcasts or video blogs are inherently less of a social media than text blogs.

Tomorrow may be an excellent representation of exactly how wrong I think he is. Ze Frank, of www.zefrank.com/theshow is having fabuloso friday. For the past few days, viewers have edited a wiki script for Ze to follow on Friday’s show.

Not only is the show going to be completely viewer-created, but The Show also has such an active comment section that viewers fight to the first poster and be crowned the day’s King of the Comments. Ze has also initiated a “make the world a sandwich” project asking viewers to document themselves placing bread the ground and documenting it on a world map, hoping that two of the slices will fall on opposite sides of the earth, thus creating an Earth sandwich.

Sounds pretty social to me… but hey… I just like sandwiches, so I’m biased.