Children's Hospital Boston's Online News Room

I had the opportunity to meet with Anna Gonski, Senior Writer in the Children's Hospital Boston Public Affairs department. Besides offering me some great insight into how she got started with her own career in PR we had an interesting discussion about the Hospital's online newsroom.

Check it out here: http://www.childrenshospital.org/newsroom/Site1339/mainpageS1339P0.html

I was really impressed that the newsroom has everything from an RSS feed, high-res images, embargoed releases, and everything else that an eager reporter could ask for. It is always good to see a PR department filling their newsroom with all this wonderful web-communications technology and creating a newsroom that is actually appealing to reporters, rather than a graveyard for old static press releases.