Dell's one2one Blog

Dell responded to criticisms from Shel Holtz, Steve Rubel, and Jeff Jarvis about its new blog, one2one. The H&K blog also added it's two cents.

While it is pretty hard to argue on behalf of Dell, I am glad to see that they are at least responding to the comments out there in the blogosphere. I hope that they master the transition between brochure writing and blog writing very soon.

There certainly is endless potential for this blog to help bring Dell out of some pretty mucked-up situations, but if they don't improve their posts it could turn into a big threat. Blogging is an excellent communications tool, as has been proven thousands of times, but only if you know how to do it right. (I surely not perfect, but at least I try and don't blatantly ignore the commonly accepted rules of blogging.)

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