Saturday, July 29, 2006

Is Jobster the MySpace of job sites?

Jobster is an interesting idea, allowing job searchers to use tags, aggregated job postings, and even allows people to give the inside scoop on what exactly it is like to work at a company, beyond what you can learn from the corporate website.

I love that Jobster seems to have embraced this web 2.0 culture and has given a personality to not only job applicants, but to the companies looking to fill open positions. The personal information that it offers about companies answers many of the typical questions I ask when networking with PR practitioners, and all without finding the closest Starbucks to meet at.

I have been nothing but disappointed by Monster and Career Builder, but have found countless leads and have gotten at least half of a dozen interviews through CraigsList. It seems like the number of applicants is high enough, and the price is low enough, that it may be difficult for employers to make the switch. It doesn't look like a replacement of any of the job sites out there already, but definitely looks like a great new tool to toss into the mix.

I like the idea behind Jobster, but am a little suspicious on it's ability to get enough traffic from both job searchers and employers to take any significant market share from CraigsList. We'll see how their marketing and PR efforts work to build a strong community around what they are offering. Hey, maybe I'll even find my next job (assuming I don't stay around Lois Paul & Partners) on Jobster.


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